Text Message Your Existing Clients
Marketing experts nearly all agree that it is far easier to market your products or services to existing clients than it is to find new clients.
The easiest way to reach your current clients is through the use of a SMS Messaging Service
SMS is an acronym for Short Message Service.
For the last few years most of the younger generation have spent a lot of time texting one another and it has become far more popular than talking on a regular phone connection. Recently business owners have realised the benefits that can be gained by this way of communicating with their customers.
According to statistics somewhere between 15 and 25% of emails are opened within 7 days. My own rate has been down to about 3% for a while . Then it improved until after I started unsubscribing to a few services
SMS is a different story with about 97% being opened within 10-15 minutes and also most of these people are far more likely to respond to a Personal SMS message that any other form of advertising.
With this in mind Bulk SMS services have started up to offer businesses a fast way to communicate with a large database of clients, The same message can be sent out to thousands of clients at the same time or the release can be timed.
Some of the benefits are
- Easy to type in a short message. This will save time and wages
- This message will be received wherever your clients are
- It will be converted to a voice message for landlines
- It is cheaper than other forms of marketing and good value for money.
- The response rate is far better than any other form of marketing
Some of the ways the SMS services are used are
- Reminders to avoid missed appointrments
- Invitations to special events.
- Thank you for attending
- Notification of “Specials”
- Special offer available for short time to cover slack period. eg Restaurants with few bookings for dinner
It would be easy for most businesses to think up many other ways SMS Marketing can be used,
- You simply set up a database of phone numbers.
- Uploading your existing database of mobile numbers is fast and easy
- These can be set up in groups so that different messages can be sent to different people.
- Appointment reminders can be sent with different times for each recipient by using a spreadsheet . It is all explained with the training PDFs.
There are a few simple rules to avoid being classified as spam
- The mobile numbers must be for your current clients
- You must identify yourself in the SMS message.
- You must allow people to opt-out of your SMS message service
There is no charge for setting up the service and you even are allowed 25 FREE messages.
After that the easiest way to use the service is to purchase 1000 messages which are only 11 cents each (including GST). There is a cheaper rate for larger purchases.
You then have 12 months to use them.
Many clients start off with the 1000 SMS messages and then advance to 5000 as their database expands and they get fast resultsEsendex is a global business SMS messaging company.
Integrated Marketing Systems is situated at Ormeau on the Gold Coast of Queensland but can service clients from all over Australia
To discuss any marketing strategies for your business
Call Us Now
Integrated Marketing Systems
8 Achievement Drive Ormeau 4208
Jeff Phone: (07) 5546 6899 Mob: 0419 418 951
Trish Mob: 0416 850 265