Many Australians nowadays rely on the Internet when searching for information about products and services. To effectively sell your brick-and-mortar business, its visual counterpart online—the website—should be just as accommodating. Continue reading SEO Tips for Brisbane Start-ups: 3 Qualities of a Practical Website
Any search engine professional (who is, indeed, a professional) will incorporate social media to increase SEO rankings and drive in traffic. If this tactic has been presented to you before, you may have questioned its relevance to your business for a couple of reasons—say, your target market isn’t on Facebook or the strategy is not bringing you substantial money at all. Social media, however, is an essential piece of a larger picture and the fact that those likes, shares, tweets, stars and rates are becoming increasingly valuable to ranking algorithms these days may inspire you to look at social media optimisation in a different light now. Continue reading How Important Are Social Signals to Your Business’s SEO Strategy?