Reputation Marketing involves a number of processes where we
- Manage your reputation (i.e we find out what is being said about you on the internet)
- Build your Reputation (we have systems in place to help you collect and have published reviews and testimonials about your business)
- Market your Reputation across the internet (syndicating it in text,image and video formats)
- We create a culture within your business aimed not just at customer service but about acknowledgement of that service by asking for feedback
Continue reading Reputation Marketing Overview
Online Reviews are the new Word of Mouth
For those of us who are a little older (i.e) before the internet will remember that Word Of Mouth was the best advertising there was.
If you wanted to know who was the best motor mechanic, or the best plumber in the area you asked amongst your friends who they had dealt with and received good service.
Many people believe that is still happening. Well it still might but to a far lesser degree.
Young people are turning to the internet and “ Ask Google” is now replacing “Ask a Friend”.
I was at my daughters recently and she saw a product mentioned on TV that she thought would be nice for her new baby. She went straight to the internet to “Ask Google” and found some negative comments and immediately decided against purchasing. Continue reading Online Reviews are new Word of Mouth
Why You Should Actively Promote
Your Reputation Online
Just a few years ago if you wanted to find out about the reputation of a business or its owner you would “ask a friend”
If you wanted to find out about a product or service you would “ask a friend”
Now with the internet being so readily accessible from desktop or laptop computers and also from iPads and mobile phones “ask a friend” is fading in use. Continue reading Promote Your Reputation
A Good Reputation Improves The Value of Your Business
Whenever a business is sold one of the main assets is the Goodwill of the business.
This figure can even be higher than the physical assets of the business.
Apple attributes 58% of its current market value to its solid reputation and many other fortune 500 companies feel the same
Goodwill is built up by providing excellent service and having a steadily increasing stream of customers or clients.
I have known entrepreneurs who have specialised in buying companies with poor reputation and hence very low goodwill and then turning them around by providing excellent service. Continue reading Goodwill..A Measure of Your Reputation
Market Your Online Reputation
Your personal reputation as well as the reputation of your business is the most valuable asset you have
In fact every business from Fortune 500 companies down to the individual tradesman or handyman depends on their reputation for their ongoing business profitability Continue reading Your Online Reputation
Changes To Google Places
Google introduced their Google Places in September 2009.
It was free to all local businesses. All any local business had to do was claim the listing. To date many still have not done this.
When claimed almost everyone was guaranteed page 1 listing on Google search.
Google did extract information from other sources on the internet and made up a Google Places Page for many local businesses but when Google got information in this way it was sometimes wrong and it was up to each business to claim their listing and correct it. Continue reading Google Places Changes
Where Your Potential
Customers/Clients Are Searching
The Internet is always there. Just access it through your Personal Computer or Smart Phone
Now the majority of the population is connected to the internet for a variety of reasons.
The internet is not restricted to any age
- school students often need the information it contains to complete assignments.
- seniors are using the internet to communicate with family which today is often well scattered. Emails can be written, photographs exchanged
- business is engaging massively in online marketing
Continue reading How Your Clients Find You
How you handle complaints is an important issue for your business
No matter how efficiently you run your business there will forever be times when you cannot please everybody.
Some business owners adopt the attitude that if the consumer is dis-satisfied they can go elsewhere. And with that attitude they usually do.
Don’t forget that the consumer is expressing their opinion of the service they have received. Continue reading Handling Clients Complaints