SEO Is Reducing in Importance

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Google is constantly re-organising the way they display information to consumers who are looking for a solution to their problem.

A few years ago you could just get a website, any website, and it would rank on Google

Some time later you were told that you need SEO (or Search Engine Optimization) before you can expect to have your website

SEO you would have been told is a way to obtain backlinks to your website from other websites. This is done simply by you or your SEO expert adding a backlink on a page on another site. This process can be spammed and does not represent how your website is regarded by the general consumer. Continue reading SEO Is Losing Value →